adver · /about
01 / About · the environment
v2026.05 Booking · Q3 2026

An environment,
not a vendor.

Adver is a studio. It operates between Madrid and São Paulo, in English, Spanish, and Portuguese. €10M+ in paid media managed across past engagements. AI workflows running inside client stacks, not next to them. The team scales by adding intelligence, not by adding people.

weight scales with you.
founded2021 · a studio
basesMadrid · São Paulo
languagesEN · ES · PT-BR
managed€10M+ paid media
· The Frame · verbatim

Most companies hire marketing partnerships that grow by adding weight. The modern operator builds inside a marketing environment that grows by adding intelligence.

That is what Adver is.

02 / The math

AI carries the volume. Operators carry the judgment.

The relationship doesn't grow by adding people. It grows by adding workflows the people don't have to staff.

The volume

The stack does the work that scales.

Every engagement runs on a system built to carry the volume — analysis, writing, orchestration, integration, measurement. It runs inside your stack, not next to it.

Claude n8n MCP Looker
The judgment

Operators design, calibrate, and defend.

The studio's operators design the systems, calibrate the prompts, write the angles, and defend the strategy. The part a workflow can't hold is the part a human is paid for.

Strategy Angles Calibration Defense

The output sharpens. The cost of getting the output doesn't compound.

03 / The practice

Four tracks. Hand-built.

The detail lives in each deep-page. The decision lives in a 30-minute call.

01

Paid Media

Runp-AI-dAuditMake
Flare
02

Volt

WorkflowsAgentsMCPSkills
Volt
03

Operations

CRMAttributionLifecycleDashboards
Signal
04

Markets

EntryLocalizationArchitecture
Signal
· By inquiry. Allocated by quarter. · Open the practice
04 / The geography

Two bases. One frame. One anchor.

Three languages by default. Not as translations — as three native registers, three native markets.

Madrid — Gran Vía at golden hour
Madrid40.4168 N
the base

Spain and LATAM coverage from one timezone.

São Paulo — Estaiada cable bridge
São Paulo23.5505 S
the second base

Brazil, plus Iberia overlap.

San Francisco — cable cars on California Street
San Francisco37.7749 N
the reference frame

Where the operator stack was learned.

London — red bus on Westminster Bridge
London51.5074 N
the English-market anchor

The English-market anchor.

The studio works in three languages by default. Not as translations. As three native registers, three native markets.

05 / The engagement

Thirty minutes. No deck. No pitch.

A working conversation. You describe what's broken or missing. The studio asks the questions that matter.

01 / Diagnose

The call.

You describe what's broken or missing. The studio asks the questions that matter. Read-only access to ad accounts and CRMs comes after engagement, never before.

02 / Decide

Together.

We decide whether this is a Sprint, a Run, a Drop, or just a useful conversation. No NDA dance, no qualifying questionnaire, no SDR follow-up.

03 / Start

7–14 days.

If it's a fit, an engagement starts within 7–14 days. If it's not, the call is still useful — and you keep the recommendations.

Read-only access comes after engagement. Never before.

Open the calendar
06 / Receipts

Named work. Anonymized where required.

Companies are described by type, geography, and vertical. The names are private until we're on a call.

Engagement014
Series B fintech · Madrid + São Paulo

Scale Meta and Google across three markets simultaneously without losing CAC discipline. CPL fell 62% in eleven days; ROAS lifted to 4.8x by month three. Ongoing as a Run.

−62%CPL · 11 days
4.8×ROAS · mo 3
Engagement008
Aesthetic-medicine clinic group · 30+ clinics · Iberia

Unify reporting across clinics and automate the weekly cadence. One Looker dashboard, updated daily by Claude. The weekly reporting cycle went from 18 hours to 90 minutes.

18h→90mweekly cycle
30+clinics unified
Engagement003
Global executive education · 20+ countries

Cross-market campaign architecture for offline-conversion sales. €3M+ managed, 30+ ad accounts unified. CAC measured at audience and keyword level.

€3M+managed
20+countries
· Every engagement, anonymized where needed, lives in the Library. · Open the full Library
07 / The studio

Built on purpose. Run by operators.

The work is run by operators, not approved by committees.

Adver was founded in 2021 by Ignacio Bellini Fontes — a paid-media operator who started inside a top-three global insurer's fintech spin-off, then ran cross-market campaigns from Madrid for a global executive-education company. €10M+ in ad spend managed before Adver was a studio.

In 2026, Adver is no longer one person. It is a small studio of operators and contractors, working under a system of named engagements and AI-augmented workflows. The team grows when an engagement requires it; it stays calibrated when it doesn't.

The studio is in Madrid and São Paulo. The work is everywhere.

Founded2021A studio, on purpose.
FounderIgnacio Bellini FontesPaid-media operator.
ShapeOperators + contractorsScales with intelligence, not headcount.
BasesMadrid · São PauloReference frame: San Francisco.
GovernanceRun by operatorsNot approved by committees.
· adver · the environment · v2026.05 · booking q3 2026

Operate inside an environment. Not a relationship.

Thirty minutes. No deck. No pitch. You keep the recommendations either way.

Open the calendar Subscribe to Weight
weight scales with you.