We don't audit your CRM — we rebuild the revenue engine from the pipes up.
Operations end-to-end: CRM architecture, lead scoring, attribution modelling and the weekly pipeline read — built so the number is one you can actually trust.
You've felt the other model: six tools, four spreadsheets, a pipeline meeting where nobody agrees on the number, and "we'll clean it up next quarter." We rebuild the data layer from scratch — so the number you report is the number you can act on.
CRM architecture and data infrastructure rebuilt from scratch. We clean the pipes before adding more water — every field, property, integration, and handoff mapped, synced, and documented.
A scoring model built on your actual closed-won data — not a template from the help docs. MQL defined to the handoff point. ICP modelled to the buyer. SQL rules that sales actually trust.
Multi-touch attribution that connects your spend to your pipeline — not a last-click model that hands all the credit to whatever touchpoint happened to come last. Built to survive iOS, consent, and GA4.
The weekly revenue read. One source of truth, one number, one meeting that's actually useful. Pipeline health, forecast accuracy, and the three things to change this week — not a 40-slide deck.
One week, read-only. We map every tool, every field, every handoff — and find exactly where the data breaks before a single change is made.
A single diagram: how data flows from first touch to closed revenue. Every stage, every owner, every rule — one page, no ambiguity.
Four to eight weeks. Scoring model, integrations, attribution layer — installed, QA'd to every edge case, and documented so it survives the next hire.
Ongoing. Weekly pipeline read, monthly model refresh, quarterly deep audit. Adver is named on the contract — the work is not handed off.