+What is a PPC concatenation tool and how does it work?
A PPC concatenation tool combines separate keyword lists into every possible word combination. You enter lists — brands, products, modifiers, locations — and the tool crosses them to produce concatenated keywords. Splice then applies every Google Ads match type to each combination in a single pass. The result is a ready-to-upload keyword set built in seconds instead of spreadsheets.
+How do I use this tool to build keyword lists for Google Ads?
Add your keyword groups to the lists, one keyword per line, and label each list. Select the match types you need and choose which list orderings to generate. Click Concatenate to produce the combined keywords, then export directly to a Google Ads Editor CSV with Campaign, Ad Group, Keyword, and Match Type columns.
+What's the difference between Exact, Phrase, Broad, and Modified Broad match in the output?
Exact match wraps the keyword in square brackets, [keyword], and matches only that term and close variants. Phrase match wraps it in quotation marks, "keyword", matching the phrase in order. Broad match is the plain keyword with no symbols. Modified broad prefixes a plus to each word, +keyword +keyword — legacy syntax, but still used in many accounts.
+How do I export keywords directly to Google Ads Editor?
Enter a campaign name and ad group name, then click Export for Ads Editor. Splice downloads a CSV with Campaign, Ad Group, Keyword, Match Type, and Status columns formatted for import. Open Google Ads Editor, choose Account, Import, and select the file. No post-processing or column mapping is required.
+What does "keyword permutations" mean and which ones should I use?
A permutation is one ordering of your lists — Brand then Product, or Product then Brand. Different orderings produce different keywords, since searchers phrase queries in different orders. Select the orderings that match how your audience actually searches. Generating every permutation is thorough but inflates the list, so prune to the orders that read naturally.
+How do negative keywords work in the concatenation output?
Negative mode formats every combination as a negative keyword. Negative exact appears as -[keyword], negative phrase as -"keyword", and negative broad as -keyword. Use it to build exclusion lists from the same source terms you use for positive keywords. The output can be exported to Ads Editor as negatives in the same flow.
+Is there a limit to how many keywords I can combine?
There is no hard limit. Splice runs entirely in your browser, so the only constraint is your device's memory. The live combination counter estimates the output size before you generate, so you can prune lists or permutations if a run would produce an unwieldy set. Individual keywords over Google's 80-character limit are flagged automatically.
+What does the Ad Group splitter do?
The ad group splitter groups your generated keywords into buckets by their List A seed term. Each unique List A keyword becomes its own ad group, with all combinations containing that term collected beneath it. The grouped structure carries through to the Ads Editor export, populating the Ad Group column so your account structure is built on import.